Sears Outlet, one of the nation’s leading retailer of appliance and appliance-related products, announced today that its nearly 130 stores will soon have both a new name and an expanded product offering. The popular discount appliance store is combining with Delaware-based home furnishings retailer American Freight and rebranding all stores as American Freight Appliance, Furniture, Mattress.
By bringing the two popular retail brands together under one brand, nearly 300 American Freight stores around the country will become the perfect one-stop-shop for furniture, mattresses and appliances.
“We are both delivering market-leading value in our respective segments – Sears Outlet with its quality, value-priced appliances and American Freight with its wide assortment of quality, low-priced furniture and mattresses,” said Will Powell, Chief Executive Officer and President. “Now, we’re coming together to bring consumers more choices and better value. It’s a win-win for everyone, especially our customers.”
Customers of both brands will continue to experience the same exceptional value, deep assortment, take-it-home-today and same-day-delivery* they’ve come to expect at their respective stores. The stores will also continue their tradition of making quality items accessible to everyone, offering customers flexible payment options for both online and in-store purchases. The most noticeable difference will be availability of an expanded line of new-in-box, quality, brand-name, low-priced furniture and mattresses at the converted Sears Outlet stores.
“Giving people more choices and more access to items they need in their lives is a true reason to celebrate,” said Jim Brownell, Chief Operating Officer. “At American Freight, we believe everybody needs a place to sit, sleep and eat. On a similar note, Sears Outlet would say everybody deserves to have the appliances they need to cook a meal for their family, to clean their family’s clothes and to keep their food fresh. By coming together, we’re creating the ultimate one-stop-shop where everyone can have access to the widest assortment of products, the best pricing and payment options to find what they need and have it in their home the same day.”
Grand Reopening celebratory store events will start beginning April 23, with event details to be shared locally.
Customers can find more information about the transition to the new American Freight Appliance, Furniture, Mattress at www.searsoutlet.com/rebrand and www.americanfreight.com/sears-outlet-rebrand.