Washington Prime Group Inc. has announced that FieldhouseUSA will anchor planned mixed use redevelopment efforts at two of its town centers – Polaris Fashion Place® and Town Center at Aurora. Both town centers are situated in prime locations in densely populated corridors within their respective catchment areas, and FieldhouseUSA is expected to draw a significant increase in annual visitors, benefitting existing tenants and generating strong future leasing demand for both retail and mixed uses.
At Polaris Fashion Place, located in Delaware County, FieldhouseUSA will replace the former Sears department store location. In addition, Sears announced in August 2019 a plan to close its location at Town Center at Aurora in Aurora, Colorado, and FieldhouseUSA will replace the Sears location there. The Company proactively gained control of both Sears spaces for redevelopment efforts. New retail and complementary mixed uses are planned for both projects with additional details being announced in the future.
Lou Conforti, CEO and Director of Washington Prime Group stated: “Having three Washington Prime Group assets recently selected as FieldhouseUSA locations is akin to proudly standing upon the highest podium with my teammates including Dan Scott, Don Massey, Tamra Bower and Charlie Kretzer to name a few, as an Olympic gold medal dangles tantalizingly around my muscular shoulders and chest while the national anthem majestically trumpets our victory.
“I wave modestly to an adoring crowd numbering 423,531 (Mark Yale, our CFO, counted all those in attendance) and reflect upon the culminating epic battle with our arch rival, the Global Gym Purple Cobras, as we fought tooth and nail to represent our country.
“Dodgeball speeds reached 186,000 miles per second during the championship and I can still picture Ben Stiller’s Fu Manchu mustache glistening with sweat. However, my focus remained steadfast upon the ‘Four Ds’ which are sacred to this noble endeavor: Dodge, duck, dip and dive.
“Okay, so dodgeball isn’t even an Olympic sport, I’m actually standing on a step stool in my kitchen and I have about as much a chance of winning Olympic gold as do Steve Urkel or Pee Wee Herman. Doesn’t matter. FieldhouseUSA caters to the professional athlete as well as the recreational.
“Let me take a few seconds to tell you about FieldhouseUSA. They own and operate premier athletic facilities within the nation providing tournaments and leagues for children, teenagers, adults and companies. In addition, FieldhouseUSA also offers individual performance training. In fact, according to a highly regimented physical training program, I’m actually writing this press release while performing jumping jacks and deep knee bends. Disclaimer: Do not, I repeat, do not attempt this without the supervision of a FieldhouseUSA professional.
“I could go on for hours and hours about how much I love these guys. CEO Gary Oliver actually let me throw a football to him at least four or five times and…humble brag…I only dropped it 80% of the time.
“Before I ice my knees…almost forgot…FieldhouseUSA draws 1.6M visitors per location annually. So in addition to our previously announced Seattle location, I’m ecstatic to have them as our partners in Denver and Columbus.
“Just remember, in the words of the immortal Patches O’Houlihan, ‘if you can dodge a wrench you can dodge a ball’.”
FieldhouseUSA is a community based facility specializing in sports leagues, events, tournaments and adventure. It serves area residents by offering year-round play in team sports such as basketball, volleyball, pickleball and futsal. FieldhouseUSA also offers programs for individuals such as performance training, fitness, adventure exhibits, all-sports camps, birthday parties, boot camps, cheerleading, club volleyball, corporate events, dodgeball, lock-ins, skills training, taekwondo, tumble, martial arts and more.
Gary L. Oliver, Principal and CEO of FieldhouseUSA commented: “We are pleased to bring this incredible opportunity to both Polaris Fashion Place and Town Center at Aurora, as well as the neighboring communities. Residents will enjoy an exceptional multi-purpose indoor sports adventure EXPERIENCE and all of the amenities and privileges of a state-of the-art facility. We want to once again thank our partner Washington Prime Group and those involved in bringing both facilities to life, and on behalf of my partners, Terry Casey and John Vines, we look forward to serving the Columbus and Aurora communities for many years to come.”
FieldhouseUSA hosts a wide range of events and tournaments, which cater to the select, club and recreational teams across the U.S. These tournament series generate significant sales tax dollars annually and are expected to have a major economic impact for the Columbus and Denver MSAs. A FieldhouseUSA facility averages over 1.6M visitors annually and is geared for both recreational and competitive athletes.
The addition of FieldhouseUSA demonstrates the Company’s commitment to the Columbus and Aurora-Denver communities, while illustrating its mandate to diversify tenancy and further solidify its assets as dominant hybrid town centers offering a dynamic mix of retail, dining, entertainment and sports & wellness options.
About FieldhouseUSA
FieldhouseUSA has developed and currently operates three facilities, with two more currently under construction. FieldhouseUSA is a multi-purpose indoor facility that offers a variety of sporting activities, and skill levels, where everyone has a place to play while creating an amazing EXPERIENCE for ALL that enter the FieldhouseUSA doors! Learn more at www.fieldhouseusa.com.
